|1923||Mr. Masakichi Kubo, the first president, launches a mail order service for the whitening lotion "Utena" through a ladies' magazine, "Shufu-no tomo", thus establishing the foundations for our current activities.|
|1927||Starts trading as "Kubo Masakichi Shoten (store)" in Hongo (currently, Bunkyo-ku). Completes construction of the plant at Minami-karasuyama, Setagaya-ku (current site).|
|1928||Cream is categorized as three types, namely, "Snow Brand (vanishing, fat-free)", "Moon brand (hygienic, neutral)", and "Flower brand (cold, fat)", and becomes properly systemized.|
|1929||Releases "Utena Face Powder" (dry and wet types).|
|1933||Establishes R&D center.|
|1935||Releases "Utena lotion".|
|1937||Changes the trade name to Utena Honpo "Kubo Masakichi Shoten (Store) Co., Ltd.", and becomes incorporated.|
|1946||Changes the company name to "Utena Yakuhin Kogyo (Medical Industries) Co., Ltd."|
|1947||Mr. Norimasa Kubo installed as CEO.|
|1950||Changes the company name to "Utena Co., Ltd."|
|1952||Releases "Utena nutritious milky cream".|
|1957||Releases Japan's first cream specifically for men: "Utena Men's Cream".|
|1965||Releases "Utena Kids' Cream".|
|1970||Releases "Chaleur" series providing skincare and make-up range.|
|1974||Completes and starts construction at Iwatsuki manufactory. (Iwatsuki, Saitama County).|
|1983||Releases natural cosmetics blended with aloe extract: "Utena Moisture" series.|
|1986||Complete construction of current head office bldg.|
|1987||Releases "Retage" skincare series containing collagen into self-service category.|
|1988||Complete construction of Hachioji bldg.|
|1989||Moves R&D center and Logistics center to Hachioji bldg.|
Mr. Masayuki Kubo installed as CEO.
Releases “Pores” resolution for blackhead and keratotic plugs, and “Proqualite” hair care series for unruly hair.
|1996||Releases "Matomage" hair styling series.|
|1997||Releases "Massini" hair-volumed spray enhancing hair volume and thickness.|
|1999||Releases "Lamuca" anti-aging care series containing 3 kinds of collagen.|
|2000||Releases ”Proqualite Straight Permanent ”, a home permanent kit for unruly hair.|
|2004||Releases "Puresa" facial sheet mask series.|
|2005||Mr. Tomofusa Iwakura installed as CEO.|
|2007||Sells off Utena Iwatsuki manufactory and starts facility-less policy.|
|2010||Renewal releases "Simple Balance" multifunctional skin care series.|
Releases "Liftage" lifting tape for sagging skin.
Releases "Yuzu-yu" non-additive hair oil, cares scalp and hair.
|2014||Releases premium sheet mask series “ Premium Puresa Jelly Mask”.|
Collaborates with Kitagawa village, Kochi county. Develops and renews “ Yuzu-yu” series.
Opens a flagship EC shop at T-mall global, the biggest cross-border platform of China.
Establishes Utena(Shanghai) Cosmetics Co.,Ltd.
Move R&D center to Kanagawa Science Park (Kawasaki city, Kanagawa County.) and establishes “R&D Tokyo Center.
Establishes Utena International Co., Limited
Mr. Masanori Aosaki installed as CEO.
|2021||Mr. Motoaki Tagashira installed as CEO.|